CANADALAND The Most Successful Ad in the History of North America
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Oct 29, 2025 Mickey Djuric, a reporter for Politico Canada and host of Playbook Canada, dives into the political imbroglio surrounding Doug Ford's controversial Reagan ad that disrupted U.S.-Canada trade negotiations. They explore how Ford's toast to 'Captain Canada' plays on American media, questioning if it's a clever ruse or a distraction from his governance issues. Mickey also examines why many Ontarians support Ford despite provincial challenges and discusses the striking difference in coverage between Fox and Sportsnet during the World Series.
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Ad That Broke The Trade Talks
- Doug Ford's U.S. ad using Ronald Reagan's voice generated massive attention and disrupted trade talks.
- The stunt aimed to pressure Americans to lobby Trump to lift tariffs by reframing the debate in U.S. media.
Ford's Post-Ad Gloating
- Doug Ford bragged the ad created conversation in the U.S. that wasn't happening before.
- He texted governors and celebrated the ad's reach as 'mission accomplished.'
U.S. Media Recentered The Debate
- U.S. outlets debunked Trump's claims and showed Reagan's original anti-tariff speech matched the ad.
- The coverage shifted focus onto tariff facts rather than just partisan theatrics.