203. The Unseen Costs of Digital Pollution w/ Ethan Beute

Digital pollution is unwelcome digital distractions that slow us down, confuse, frustrate, and annoy us, and sometimes even threaten us. If it’s not the right message for the right audience at the right time, it’s probably digital pollution — and damages our brand relationships. 
I’m Ethan Beute, Chief Evangelist at BombBomb, here to give you two specific cautions about operating in a digitally polluted environment. Listen in to this episode to learn about:
What digital pollution is
What the three types of digital pollution are
How we should view consequential pollution
How personalization can cut through some pollution
Why human-centered communication is an antidote to digital pollution  


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