A New American Town - Bentonville, Arkansas The Amazeum: Celebrating 10 Years of Curiosity
Ten years of play can change a city. We sit down with Sam Dean, CEO of the Scott Family Amazeum, to unpack how a dinner table dream grew into a 50,000-square-foot engine for curiosity. We trace the museum’s origins, the kid‑invented name that fused “amazing” and “museum,” and the surprising scale of impact: attendance leaping well past early projections, a team expanding to meet demand, and programming that reaches families, educators, and corporate groups. Sam shares how staying close to guests—literally, with wind‑up toys at his office window—keeps the mission human. We also explore the big expansion underway, the focus on access, staple events like Tinkerfest, UnGala, and lots more!
Want to get involved? Become a member, donate to the capital campaign, or plan your next visit at amazeum.org.
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