65. Downgrades, low-ticket advisory, and nuanced levers of value

A client recently asked to downgrade services to my lowest 1:1 advisory tier.

During that conversation, I walked them through several levers of value that they would be missing from the tier they were currently on. 

Since my work isn't based on hours or "deliverables", the value clients get from each feature might be nuanced but are worth talking about so they can make the right decision. 

In this episode, I talk about:

1. The intangible but valuable features of my advisory services—especially at the low end.

2. How and when to create low-tier advisory services—and when you shouldn't do it.

3. Why it can be helpful to have downgrade options to phase out engagements—instead of a hard stop.

4. How to offer low-tier advisory work while still keeping leverage in your business. 

That's all for now!

Yours,

—k