Purpose Driven FinTech VC: People, Process, Product - What VCs wish you knew about Product | Kevin Brockland, Founder and Managing Partner at Indelible Ventures
In today’s episode I speak with Kevin Brockland, Founder and Managing Partner at Indelible Ventures, a seed stage venture fund in Malaysia. We go through the three Ps needed to build products and companies with impact: People, Process & Product.
The conversation is packed with Product gems - we go deep in product growth, onboarding optimization, removing friction, customer mapping, fluidity in processes and much more!
Let’s dive into it!
👉 You can find Kevin here
- LinkedIn: https://www.linkedin.com/in/kbrockland/
- LinkedIn Indelible Ventures: https://www.linkedin.com/in/kbrockland/
- Website: https://indelible.vc/
- Kevin’s Podcast “SEA of Startups”: https://insights.indelible.vc/podcast
👉 And you can find Monica here:
- LinkedIn: https://www.linkedin.com/in/monicamillares/
- TikTok: https://www.tiktok.com/@moni_millares
- YouTube: https://www.youtube.com/@moni_millares
- Website: https://moni-millares.mystrikingly.com/
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In this Purpose Driven FinTech episode we cover:
(0:05:14) The role of purpose in Kevin’s life and business, and the branding problem around impact investing.
(0:07:13) What does Indelible Ventures do
(0:09:07) Navigating regulation in the APAC region and the potential benefits of unification around regulation and policy
(0:13:23) Kevin’s three P's for evaluating investable companies: people, process, and product
(0:14:48) Establishing frameworks and processes for collecting users feedback
(0:16:08) Comparing building a product to the scientific method and the need for perpetual learners with a growth mindset.
(0:17:47) The need for fluidity in processes and shortening feedback loops, and the spiraling out of control of large organizations' check and balance systems.
(0:20:21) The importance of understanding unknown unknowns and the need to act responsibly.
(0:21:16) The challenges of evaluating CEOs and founding teams as critical people in a startup
(0:25:35) The practical terms of feedback loops in building products and the importance of shortening them.
(0:29:29) Mapping out user journeys and focusing on optimizing individual components of the conversion funnel.
(0:30:55) Establishing ideal customer personas and understanding triggers for awareness in the conversion funnel.
(0:40:16) The need for product design to consider the user's competency, pain points, and usage characteristics, and the importance of creating habitual formations in the product design.
(0:41:47) The importance of showing value right away in the onboarding process, and the potential for personalizing the onboarding process based on initial usage desire.
SEARCH QUESTIONS
- What do VCs look for in FinTech startups?
- What is the People Process Product framework for VCs?
- How to optimize product onboarding for growth?
- How to remove friction from product experiences?
- What makes a CEO investable for venture capital?
- How to shorten feedback loops in product development?
- What is customer journey mapping in FinTech?
- How to balance control and agility in startups?
- What are the differences between B2C and B2B product management?
- How to prioritize product features effectively?
- What metrics do VCs track in portfolio companies?
- How to keep product managers motivated?
- What is the role of process fluidity in startups?
- How to avoid analysis paralysis in product decisions?
- What are the key product growth strategies for FinTech?
- How do payment interoperability standards affect competition?
- What is the impact investing approach to FinTech?
- How to reduce international payment costs?
- What are the challenges of multi-currency commerce?
- How to build value-add services in payments?
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Production and marketing by Monica Millares. For inquiries about supporting or sponsoring the podcast, collabs or guest appearances email Monica at fintechwithmoni@gmail.com
Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers; nor those of the guests. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.