Problem Solvers Don't Just Sell A Product. Champion An Idea!
Sep 4, 2023
An entrepreneur champions countertop butter as a unique butter dish, challenging conventional beliefs about butter storage. They engage the FDA and media, reframe their product as an idea, and expand the market by focusing on the message instead of the product.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Championing Countertop Butter: A Mission to Educate
02:08 • 14min
Challenging the Conventional Belief about Butter Storage
15:43 • 2min
Turning a Butter Conversation into Federal Action
17:36 • 6min
Exploring Opportunities and Broader Audience Engagement
23:24 • 2min
Championing an Idea and Expanding the Market
25:32 • 2min