Sports Pundit Podcast Network Flora Bell [ARCHIVE]: Why LALIGA Studios is Independent Rather than In-House
On today’s episode, we revisit a conversation with Flora Bell, Business Director at LALIGA Studios.
Having worked in the marketing and advertising industry for the likes of M&C Saatchi and LOLA MullenLowe across huge brands such as Magnum, Kraft-Heinz, Dove, Mattel, and PG Tips, just over a year ago she was brought in to help set up LALIGA Studios.
Based in Madrid, LALIGA Studios is a new sports-related content production company which combines the forces of Banijay, a global content powerhouse with LALIGA, one of the most followed football leagues in the world. As well as serving all of LALIGA’s content production needs, as an independent studio, they have also since taken on work with leading brands like EA Sports and Logitech and have an ambition to expand to other sports and across other markets.
Timestamps
2:00 - From Sunderland to Madrid
6:00 - Conceptualising LALIGA Studios
10:00 - Partnering with Banijay
14:00 - Netflix’s LALIGA: All Access and The Rise and Rise of Sports Docu-Series
19:00 - Expanding the Client Base Beyond Spanish Football
23:00 - Operating with the LALIGA Name
28:00 - Expanding into New Markets
31:00 - Telling Individual’s Stories
37:00 - Creating Media That Cuts Through
39:00 - Measuring Success
42:00 - Aspirations for LALIGA Studios
Additional Links
LALIGA partners with Banijay Iberia to launch production arm
LaLiga Studios Expands Management Team, Announces Doc Project ‘The Power of Our Fútbol’
LaLiga launches FAST channel with behind-the-scenes content
Mike Tollin’s MTP and LaLiga Studios to Develop Slate of Soccer-Centric Projects
Connect with Flora on LinkedIn - Here
Connected with Andy on LinkedIn - Here