In part 5 of our blogging for tour operators guide, tourism marketing expert Dorene Wharton joins us to share her secrets to writing successful SEO-friendly blog posts.

She explains why Google keeps changing its algorithms. She discusses how tour operators can successfully navigate Google’s E-A-T guidelines and shares her best practices for keyword researching.

She offers advice for writing the best titles for blog posts and her favorite SEO tools.

Check out Dorene's SEO for tour operators Checklist

Dorene also highlights how bloggers can leverage external and internal links to get higher page rankings and underscores the importance of building trust and credibility in blog posts.

Overview

00:00 New marketing agency series featuring tour operators.

03:24 SEO and blogging are a balancing act.

09:33 Google provides comprehensive writing guidelines and resources.

12:24 Use multiple keywords to improve ranking on Google.

15:42 Domain authority measures likelihood of ranking on keywords.

16:42 Struggle with SEO, looking to improve.

21:26 SEMrush is robust but expensive; Keysearch recommended.

23:32 Switched from Yoast to Rank Math for speed.

27:19 Optimize website pictures for better SEO.

32:13 Choosing title: SEO vs. copywriting dilemma explained.

33:39 Steps for SEO: brainstorm titles, research, use numbers.

36:11 Write important articles for your business, despite SEO.

42:09 SEO blog checklist to guide through internal linking.

42:50 Internal linking boosts on-site SEO, website navigation.

47:46 Doreen shares SEO tips for improving ROI.

Ep. 167: Smartsheet CEO Mark Mader, United States Steel Corporation, Avis Budget Group, Graphic Packaging Holding Company