Jan Deahl - Want A Competitive Edge As A Marketer? Understand Your Business - Episode #105

“Nobody is going to manage your career for you.”

Jan Deahl is a marketing leader with over 20 years of investment industry experience who has ran international and global institutional marketing efforts at some of the world’s top asset management firms including AllianceBernstein, Janus Capital Group, American Century Investments, and the CFA Institute.

He has worked globally, including being based in New York and Hong Kong. Jan graduated from Binghamton University with a BA in English Literature. He is currently the Head of Marketing for a Global Investment Bank.

Questions:

• What are some differences and challenges between working at large global investment organizations vs smaller FinTech firms?
• When planning out a marketing strategy, what does Jan focus on first?
• What are some of the specific marketing challenges within the financial services industry?
• Why did Jan specialize in this specific industry?
• How to define sales enablement and why do marketers need to incorporate this into their B2B marketing campaigns?
• Is customer segmentation a one-off exercise? How often should marketers review documentation around customer segmentation?
• What qualities and skills does Jan look for when hiring?
• How should managers approach helping their teammates grow in their careers?
• What benefits come from traveling the world, that translates into career growth?

And more!

You can say hi to Jan via LinkedIn, here - https://www.linkedin.com/in/jan-deahl-00b70b2/