Mentioned in this episode:

Founder and team leader George Laughton is focused on top-line revenue growth. COO Billy Hobbs is focused on expense management and operational efficiency.

Both have an eye on net operating income, but neither is cuffed to the numbers or focused on making a specific margin at all costs.

Ultimately, they’re working to build a durable business - one that’s healthy enough to adapt to and endure changes in market conditions, technologies, regulations, and anything else they face as a real estate team.

George and Billy were our first two guests in our Inside The Laughton Team series, in which we met and learned from eight different leaders in their 200-agent, 25-staff, and 5-office organization in Phoenix, Arizona.

They’re back on the show and together in this episode to share ideas on profitability, trust, consumer experience, video messages, transaction coordination, the infinite game, and “the EKG of the business.”

Watch or listen for insights into:

- Recognizing the need for and value of trust, intuition, and patience within the team

- Getting a snapshot of the team today (agent count, staff size, year-over-year growth)

- Running the organization on a modified version of EOS (and why they modified it) and how they prioritize problems and opportunities

- Elevating consumer experience through video communication

- Creating the most consistent and efficient agents possible

- Improving CRM, transaction management, and business intelligence over the past 7 years and through 10x agent count - and having one place to access everything from the macro level down to micro details

- Creating a durable, profitable business that shields your people through different seasons and different markets

- Watching out for the “it’s only”s that eat into profit

- Evaluating the ROI of lead sources and keeping an eye on originating source on every conversion

- Judging the effects of the NAR settlement as a net positive so far

At the end, learn about Apple update insights, too-effective Instagram ads, and empty health hacks.

The Laughton Team
- https://www.instagram.com/laughtonteam/

- https://www.instagram.com/georgelaughton/

- https://www.instagram.com/billyhobbsjr/

Inside The Laughton Team Series

- https://www.youtube.com/playlist?list=PLCJiXNo93cVr9Oc0ptse5z6Vaq5l0T1kA

Real Estate Team OS:

- https://www.realestateteamos.com

- https://linktr.ee/realestateteamos

- https://www.instagram.com/realestateteamos/

Mentioned in this episode:

A legal view of the risk-based approach