Huiting Koh: Solo General Partner (GP) Experience, Gen Z vs. Generation Alpha & Blueprint's Distinctive Strategy - E465

Huiting Koh, Founding Managing Partner of Blueprint Ventures, and Jeremy Au discussed:

1. Solo General Partner (GP) Experience: Huiting discussed her journey as a solo GP, emphasizing the complexities of establishing Blueprint, her venture fund. She shared insights into the initial setup, overcoming challenges, and the decision-making processes involved. She also highlighted the critical learning curve she navigated, making strategic choices without complete information and trusting her instincts.

2. Gen Z vs. Generation Alpha: They analyzed evolving consumer behaviors and expectations, especially how these demographics are shaping consumer technology. They also underlined how the youngest cohorts are accustomed to artificial intelligence and digital interfaces from an early age. This also differs by country within Southeast Asia, for example, the unexpected discovery that the majority of users for an English learning platform in Vietnam were women (rather than men) across all job levels, with distinct referral patterns,

3. Blueprint's Distinctive Strategy: Huiting articulated what sets Blueprint apart: consumer-focused investment mandate, targeted Asa verticals, and robust consumer behavioral analysis. She elaborated on the fund’s approach to creating value by placing human-centric insights at the forefront of investment decisions while aiming for substantial social impact alongside financial returns. Huiting illustrated how to find sticky and impactful solutions across multiple markets.

Jeremy and Huiting also talked about the influence of digital technologies on cognitive and social skills among children, the evolving definition of digital natives, and the importance of understanding gender-specific consumer behaviors.

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Vietnamese: Spotify | YouTube | Apple Podcasts

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