In this episode, Luca Netz joins us to discuss the upcoming launch of Abstract Chain, their consumer-centric focus, and Abstract’s focus on UX. We also discuss the decision behind using Celestia for DA, Abstract’s Hub of Fun, valuing IP onchain, and avoiding brand dilution. Finally, we got Luca’s thoughts on where L2s and NFTs are headed.

Thanks for tuning in!

As always, remember this podcast is for informational purposes only, and any views expressed by anyone on the show are solely their opinions, not financial advice.

--

Special thanks to our sponsor, dYdX!

Stay up-to-date with DeFi’s Pro Trading Platform by following dYdX on X: https://x.com/dYdX

--

Follow Abstract: https://x.com/abstractchain

Follow Luca: https://x.com/LucaNetz

Follow Boccaccio: https://x.com/salveboccaccio

Follow Blockworks Research: https://x.com/blockworksres

Subscribe on YouTube: https://bit.ly/3foDS38

Subscribe on Apple: https://apple.co/3SNhUEt

Subscribe on Spotify: https://spoti.fi/3NlP1hA

Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/

Join the 0xResearch Telegram group: https://t.me/+z0H6y2bS-dllODVh

--

Timestamps:

(0:00) Introduction

(1:12) Why Build Abstract Chain?

(3:16) Abstract's Consumer-centric Focus

(8:14) User Onboarding and Incentivization

(11:20) Supporting the Abstract Ecosystem

(12:19) Takeaways From the Base Team

(13:38) Abstact's Hub of Fun

(18:40) Hardware Expansion in Crypto

(20:36) Appealing to the Average Person

(22:46) dYdX Snippet

(26:13) The Journey Towards Abstract

(30:05) Valuing IP Onchain & Brand Dilution

(35:45) L2s & NFTs Going Forward

--

Check out Blockworks Research today! Research, data, governance, tokenomics, and models – now, all in one place

Blockworks Research: https://www.blockworksresearch.com/

Free Daily Newsletter: https://blockworks.co/newsletter

--

Disclaimer: Nothing said on 0xResearch is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Boccaccio, Dan, and our guests may hold positions in the companies, funds, or projects discussed.

145: Franchising with Jeremy Barnhart