KERA's Think Wear this not that – if you care about the planet
Sep 9, 2025
Laila Petrie, Director General of Future Earth Lab and author focused on sustainable fashion, dives deep into the environmental impacts of clothing. She reveals how fast fashion fuels climate change and the misleading nature of sustainability claims. The conversation highlights the importance of thoughtful fashion choices and rethinking clothing donations, which often end up in landfills. Laila advocates for mindful purchasing, exploring resale markets, and pushing for transparency in the fashion industry to empower consumers making eco-friendly decisions.
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No Perfect Sustainable Garment
- There is no truly sustainable garment; aim for minimal impact instead.
- The most sustainable purchase is a previously used item.
Watch For Vague Green Claims
- Avoid vague green terms like "natural" or "biodegradable" without specifics.
- Seek certifications, metrics, and clear targets to verify claims.
Blends Kill Recycling Potential
- Blended and multifiber garments are much harder to recycle.
- Closed-loop recycling of old garments into new fibres is currently under 1%.