The Realtor Text Message Strategy That Got Us a Listing in 25 Messages | Rethink Real Estate S4E26

Ben Brady is joined by Harcourts Auctions’ Director of Marketing, Chris Cochran, to break down the art of text message prospecting in today’s noisy digital landscape. With spam filters tightening and consumer skepticism rising, how can agents make SMS outreach both effective and authentic?Ben and Chris dive into their firsthand experiences building successful text strategies that have led to real listings, real conversations, and real conversions. From choosing the right platform and area codes, to writing messages that feel human, they share the tactics that have produced up to a 30% response rate—without ever dropping a link. Learn how personalization, smart timing, and a separate text line can completely change the game for real estate outreach.Tune in for a candid conversation on how to balance compliance, creativity, and consistency when texting buyers, sellers, and agents. This episode is packed with actionable advice for agents who want to cut through the noise and create meaningful conversations at scale.Timestamps & Key Topics:[00:00:00] - Introduction: The Rising Role of SMS in Real Estate[00:02:32] - Why Texts Feel Spammy—And How to Fix That[00:04:40] - Name First, Link Never: Messaging that Gets Read[00:06:06] - Getting Buyers to Actually Respond[00:08:28] - The Power of Personal, Hyper-Local Messages[00:10:15] - From Text to Conversation: How to Transition Channels[00:14:14] - Should You Use Your Personal Number?[00:16:10] - Avoiding “Possible Spam” Flags on Your Phone[00:20:02] - When to Transfer the Conversation to Your Main Line[00:21:00] - Campaigns That Landed Listings[00:23:13] - Using Humor and Timing to Boost Replies[00:25:01] - The ROI of Text Messages vs. Paid Ads[00:26:16] - Why Open Rates Are Only Part of the Picture🔗 Related Resources Below:🌐 For more information on Harcourts Auctions, our non-distressed auction platform, feel free to visit https://www.harcourtsauctions.com🔗 Connect with Ben Brady and Harcourts Auctions: ⁠https://www.facebook.com/Benbradyharcourts⁠ ⁠https://www.linkedin.com/in/ben-brady-0b223517⁠ ⁠https://www.instagram.com/harcourtsauctions⁠ ⁠https://www.facebook.com/HarcourtsAuctionsSubscribe for more insights, and don't forget to like, follow, or subscribe on your preferred platform. Leave your thoughts or questions in the comments below to engage with us!