Exploring the 7 phases of a business, the hosts emphasize the importance of finding commonalities in skills and interests to develop a unique selling proposition. They discuss the significance of effective marketing, quick decision-making, and adapting promptly in entrepreneurship. Additionally, they cover topics like sales and marketing strategies, fulfilling promises made to customers, and steps for growing, scaling, and automating a business for success.
Identify product/service in discovery phase, research competitors in learning phase.
Create MVP in build phase, focus on sales and marketing for growth.
Deep dives
Discovery Phase: Determine Your Product or Service
In the first phase of building a business, the discovery phase involves identifying what product or service you will be selling. This step is crucial as it sets the foundation for your business. Whether it takes 15 minutes or a couple of days, this phase focuses on understanding your strengths, interests, and looking for commonalities to decide on what to offer.
Learning and Research Phase: Dive Deep into Your Industry
The learning and research phase is akin to being an FBI agent in your industry. Spending one to two weeks on this phase entails studying competitors, understanding the market, and gaining insights on how to position and sell your product or service effectively. By researching various companies and industry teachings, you gather valuable knowledge to shape your business strategy.
Build and Creation Phase: Develop Your Minimum Viable Product
During the build and creation phase, focus shifts to creating your minimum viable product (MVP), which is the essential foundation for launching and marketing your offering. This phase, lasting two to four weeks, involves setting up necessary assets like websites, social media platforms, and other infrastructure required to kickstart your sales and marketing efforts.
Sales and Marketing: Drive Your Business Forward
The sales and marketing phase marks the pivotal moment where you put your product or service out into the market. By engaging in proactive sales tactics, utilizing all available channels, and reaching out to potential customers, you aim to establish a strong presence and generate revenue. This phase involves consistent effort, tracking results, and leveraging various marketing strategies to propel your business growth.
In this episode, we discuss the 7 phases of a business. These are the phases that we have used to build multiple seven-figure companies. Understanding these phases will help you to identify where you're at and where you need to go next.