Outbound Kitchen - B2B Sales Podcast 35: How this Top SDR is Redefining Prospecting (A Unique Approach) - Deb Saha, Sr. BDR at 6sense
4 things you'll learn in this episode:
- How to send cold emails that get replies
- How Deb turned his LinkedIn profile into an inbound channel
- The bottom up approach
- How to use communities
Deb Saha is the Top performer within the APAC BDR Team at 6sense.
But Deb approaches his outreach differently than your typical SDR.
He’s found a way to stand out: his bottom-up prospecting approach.
With this strategy, he books 60-70% of his meetings.
---
📬 For more prospecting and sales development tips, join 2,844 SDRs getting the SDR Game newsletter here: https://sdrgame.substack.com/
---
(0:00)Top performing SDR at 6sense
(0:53) Trigger-events for prospecting
(5:42) Structure of a cold email
(9:31) Example of a successful cold email
(13:46) Deb and Subject lines
(15:45) How to use LinkedIn when you sell to BDRs and SDRs as an inbound channel
(17:25) Examples of LinkedIn posts
(18:45) Bottom-up approach
(22:25) Conversations with SDRs
(24:42) How to leverage the information
(25:45) How to use communities for prospecting
(29:50) How to find messages relevant to your product on Slack
(30:47) Favorite resource
(33:07) Favorite tool
(33:58) Tips for SDRs
Connect with me on LinkedIn: https://www.linkedin.com/in/elriclegloire/
Get full access to Outbound Kitchen at outboundkitchen.substack.com/subscribe