GTM Engineering: The R&D Arm of RevOps

In this episode of the RevOpsAF podcast, co-host Camela Thompson sits down with Saad Bayezeed, Head of Revenue Operations at Easygenerator, to explore one of the fastest-emerging roles in go-to-market: the GTM Engineer. Saad explains why he sees GTM Engineering as the R&D arm of RevOps—a function built to test new tools (especially AI), run short experiments, and hand off the winners to RevOps for scale.

 

If you’ve ever wondered where innovation fits in a busy ops org, this episode gives you the blueprint.

 

📊 What you'll learn in this episode:

→ How GTM Engineering differs from traditional RevOps

→ Signs your org might need a GTM Engineer

→ How to measure success with experiment-driven KPIs

→ Why AI and automation make this role more relevant than ever

→ Tips for building a charter and gaining internal alignment

 

Perfect for: Sales Ops, Marketing Ops, CS Ops, and RevOps leaders who want to balance operational stability with innovation.

 

🔗 Related blog posts:

Be More Strategic: The Key to Growth in RevOps — https://www.revopscoop.com/post/key-to-revops-growth-strategy

Your 2025 RevOps Tech Stack, Simplified — https://www.revopscoop.com/post/revtech-stack-simplified

Beyond KPIs: The Art of Storytelling With Data — https://www.revopscoop.com/post/beyond-kpis-the-art-of-storytelling-with-data

 

🤝 Connect with Saad on LinkedIn: https://www.linkedin.com/in/saadbayezeed/

📕 Get GTM Engineering: The Innovation Engine for Revenue Growth on Amazon: https://www.amazon.com/GTM-Engineering-Innovation-Engine-Revenue/dp/B0F9F1ZVZK

🤝 Connect with Camela on LinkedIn: https://www.linkedin.com/in/camela-thompson/

 

❤️ Not a member of the RevOps Co-op community? Join here: https://www.revopscoop.com/membership/membership-options

 

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#RevOps #RevenueOperations #GTMEngineering #SalesOps #MarketingOps #CRO