You've probably seen headlines like "The Golfing Secrets of a One-Legged Golfer," and couldn't resist clicking.
But how do people create such captivating hooks?
In this video, I cover the master strategy for creating perfect big ideas, angles, and hooks, how I've made millions with this exact strategy, and why customers won't be able to resist.
0:25 - Hooks, Angles, Big Ideas
2:26 - Swipe File
3:25 - The Lesson
4:42 - Invent New Vocabulary
6:27 - Listen To Your Customers
7:39 - Find Proof
10:55 - Bonus Hook
