We interview pricing expert Tim Smith, a fellow Professional Pricing Society faculty member and author of two fantastic pricing books, Pricing Done Right: Pricing Framework Proven Successful by the World s Most Profitable Companies, which was identified by chief executives as "Essential reading…While many books cover the concepts of pricing, Pricing Done Right goes the additional step of applying the concepts in the real world;" and Smith's textbook, Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures, which has been described by independent academic reviewers as "the most comprehensive pricing strategy book" on the market. Tim has a wealth of experience in consulting on pricing to many companies around the world, so be sure not to miss tapping in to his expertise!
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD