IN THE VALLEY 35. The Story Behind Azza Fahmy's Global Impact
Welcome to season 3 of IN THE VALLEY Podcast. We have the great privilege to start the season with a legend. Azza Fahmy is more than a phenomenal jewellery designer and business leader of the fashion industry. She's a global icon writing the blueprint of exporting culture and gems across many oceans. Recognized by Forbes Middle East on the "50 Women Behind Middle Eastern Brands" list, she has spent over five decades preserving heritage through luxury. As the Creative Director & Chairwoman of Azza Fahmy Jewellery, her designs are radiating across spaces in many continents. Few brands bring civilization, art, and tradition to life in such breathtaking, modern forms.
In this episode of IN THE VALLEY, Azza tells all about her journey from breaking into a male-dominated industry in Egypt, to collaborating with global fashion houses like Balmain, Matthew Williamson, and BOKJA, Azza has redefined what it means to tell stories through jewellery and her work has become more than designs; they're a celebration of art.
Today, the brand proudly operates 14 stores across Egypt and 6 internationally; Dubai, Qatar, London, Saudi Arabia, and Jordan, while producing over 18,000 pieces this year alone and training 80 artisans over the last decade. Few brands bring civilization, art, and tradition to life in such breathtaking, modern forms.
In this conversation, Azza shares amazing wisdom pieces and divulges how she discovered the designer within, the challenges of balancing artistry with business, and the inspirations that have fuelled her journey for over 55 years. Whether you're an artist, entrepreneur, or someone passionate about culture and design, this episode will give you a rare glimpse into the mind of a visionary who turned passion into timeless pieces and established a legacy that continues to inspire across the globe.
02:00 : 03:45 What inspired Azza's memoir?
03:45 : 06:00 How would Azza define herself?
06:00 : 11:00 How did Azza's childhood and family shape her artistic path?
11:00 : 20:00 What moment led to discovering jewellery as Azza's life's calling?
21:00 : 23:00 What was Azza's favorite partnership?
22:25 : 26:00 What is Azza's favorite thing about her job?
26:16 : 27:27 What is the biggest challenge of being a woman in her industry?
27:57 : 29:03 What are Azza's hopes for Africa's creative industries?
29:05 : 30:34 What are Azza's favorite films or books?
31:00 : 32:07 What legacy does Azza Fahmy want to leave for Egypt?