How Yelp Built a $750m Sales Engine with Pete Hancock

Pete Hancock, former VP of National Sales at Yelp and current SVP of Global Sales at Restream, shares stories from the early days of Yelp's go-to-market plan.

During his 11 years at Yelp, Pete Hancock helped the then-startup grow from $1m in revenue to over $750m.

He also built a rigorous sales program that trained thousands of AEs.

In this episode, Alex and Pete discuss:

• What sales looked like in the earliest days of Yelp
• Yelp’s intense sales training program
• How they built a community marketplace around the product
• Pete’s transition to selling national accounts
• The impact Yelp’s sales culture has had on the broader industry