Navigating the Journey from SMB to Enterprise

Uncover the essence of what makes a great sales team. Traditional hiring methods are put to the test as Mark and Motive’s CRO Adam Block spotlight the need for discipline, accountability, and an insatiable curiosity over industry-specific experience. Join Mark and Adam as they explore the exhilarating shift from mid-market to enterprise-level sales. Adam shares his wisdom on how Motive is revolutionizing industries like agriculture, oil, and transportation with its innovative AI-powered platform.

Mark and Adam discuss the transition from SMBs to enterprise sales, sharing insights on the complexities and unique challenges that come with high-value transactions. Finally, the conversation delves into the art of segmentation and strategic alignment, crucial for any company aspiring to play in the enterprise league. 

👤 About the Guest

Adam Block is the Chief Revenue Officer at Motive, an AI-powered operations platform built for the ‘physical economy’.