Please, Entertain Us

With so much content at our fingertips how can brands cut through and create spots that consumers actively want to seek out and watch?

Created for Creatives Host Chris Smith sat down with Disney’s Helen Pak and Brandon Butler from Majority in Atlanta for insights on their expectations of branded entertainment. Both Helen and Brandon say “advertising has to entertain us, because everything is competing with everything.” They further went on to emphasize that the message should be authentic and unique.

They also shared their thoughts on judging the Branded Entertainment category, discussed campaigns that hit the mark for branded content and trends that are inspiring; one of these being that people are starting to have fun again.

“I always love coming to these awards shows, because I leave so inspired by the jury, by the work and by the conversation. I get to share a wide selection of work that my teams haven’t seen and it’s reinvigorating.”

Show notes:

Branded entertainment all winners: https://2022.liaentries.com/winners/?id_medium=25&view=icons&range=w&clear_search_session=true

Majority Agency:

https://majorityagency.com/

Credits:

Guests:

Helen Pak: Senior Vice President of Creative for Marketing, Design and Content, The Walt Disney Company

Brandon Butler: Partner and Chief Content Officer, Majority

Host: Chris Smith, Chief Creative Officer, Plot Twist Creative

Producer: Sarah Knights, Eardrum

Music: Brian Yessian, Yessian Music

Manager: Laurissa Levy, London International Awards

Production Company: Eardrum