Building a 65K+ Subscriber Psychedelic Newsletter In 23 Months 🍄

Henry Winslow is the founder and editor of Tricycle Day, a twice-weekly newsletter that distills psychedelic research, policy, and culture into a 10-minute read.

In just two years, Henry’s grown an audience of over 65,000 subscribers by combining brute-force outreach, diversified revenue streams, and community building.

In This Episode, We Cover:

(05:39) Evolving Tricycle Day’s Business Model

(08:04) Growing Subscribers with Brute Force

(11:08) Newsletter Formats: Roundup vs. Q&A

(16:36) Turning Readers into a Community

(22:19) Upstream Marketing: From Problem to Solution

(28:06) Email Deliverability & Censorship Battles

(34:00) Customizing Your Community Platform

(39:22) Using Events to Build Your Brand

(45:01) The MDMA Therapy Approval Rollercoaster

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com