Engineering Out Failure in the Decision-Making Process with Matthew Barnes

Apr 14, 2023

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Matthew Barnes, Founder of Proteus Digital Lab, is a problem-solver at heart. When he’s not consulting with CEOs of direct-to-consumer e-commerce brands, he’s teaching life skills to kids through the art of parkour. Including the power of incremental progress in problem-solving, exploring how small steps can lead to big results, and how a series of calculated steps can help us achieve our goals, overcome our fears, and expand our capabilities.

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Episode 1 Quotable moments:

3:53 “And so they've got to take all of the stuff, all that uncertainty, all that fear, right? That is maybe 10 minutes from now. Drop it on the floor and forget it, and just focus on the problem at hand until it becomes very easy.”

07:06 “I think the application here is you know, breaking down, a problem or a trajectory into its component parts and then figuring out what are the things I have to work.

What are the assumptions that I am making? And then your daily goal or the things that you commit yourself to are as simple as, well, is this moving me closer towards the thing that this is like, or is it moving me further away?”

15:45 “With the way that I kind of structure the business and the times that work is happening or a meeting is happening, I have to run a more efficient business to make it fit within the constraints that I have given it. Because otherwise, you will just expand the work time to fill the available time.”

16:39 “You better believe that when the forcing function is I sleep less. I'm gonna figure that out really darn quick, right? Because I'm putting pain back on myself and shouldering in a way that, that, that forces me to recalibrate.”

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