EP.16 The Company Netflix Can't Live Without | IYUNO CEO, David Lee
Jul 31, 2023
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Join the CEO of IYUNO, the world's top media localization company, as he shares his journey from a humble subtitler to working with major clients like Netflix. Learn about global expansion, strategic pricing, belief in work, and team management tips.
Building resilience through small successes fosters optimism and adaptability in facing challenges.
Expanding globally requires embracing diversity, utilizing technology, and optimizing pricing strategies for sustained growth.
Deep dives
Building Optimism Through Small Successes
David Lee, the CEO of a media localization company, emphasizes the importance of repeated small successes in building resilience and optimism. By overcoming challenges and achieving smaller goals, individuals can gain confidence and tackle more significant obstacles. Lee's personal experience highlights the value of staying optimistic in the face of difficulties and leveraging small wins to foster growth and adaptability.
Expanding Business Globally and Embracing Differences
David Lee recounts the challenges of scaling his media localization business in Korea and the decision to expand globally. By embracing differences in business practices and cultural nuances, Lee successfully navigates international markets and secures partnerships with major clients like Sony and Netflix. Developing a unique company culture that respects diversity and openness enables the company to establish a strong presence across continents.
Strategic Growth Through Technology and Acquisitions
As the company grows, David Lee emphasizes the importance of leveraging technology to optimize pricing and resource utilization. Implementing cloud-based platforms and supply chain management systems streamlines operations and enhances efficiency. By strategically acquiring studios in new markets like Europe and utilizing innovative solutions, the company establishes itself as a global leader in media localization services.
This is the story of IYUNO, the world's biggest media localization company. IYUNO's primary business is providing multi-language and voice dubbing for global OTT, such as Netflix, Deisney+, AppleTV, and content companies to make content published worldwide on time. It all began with a single person David Lee who was a subtitle part-timer for a living.
00:00 Intro
01:35 Chapter 1: Video Subtitler's Small Business
03:52 Chapter 2: Going Global and Building Openness
07:38 Chapter 3: Optimizing Pricing and Expanding Business to a New Market
11:42 Chapter 4: Believing in What You Do
14:15 Chapter 5: How to be Aligned with the Team
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