Selects Edition: How to Find your People and Create a Community with Radha Agrawal
Oct 9, 2023
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Radha Agrawal, Founder of brands valued at 200 million+ dollars, discusses the importance of intentional friendships and building deep connections in communities. She shares insights on how prioritizing community and belonging helped her build successful brands. Topics include finding friends, creating a loyal community for business growth, and being a portal in your community
Being intentional in selecting friends who align with your values is crucial for building a deep level of connection in your community.
Prioritizing community and belonging is essential for both personal happiness and the success of businesses.
Deep dives
The Importance of Belonging and Building Community
In this podcast episode, Radha Agrawal discusses the significance of belonging and building community. She highlights the increasing loneliness and need for connection in society, particularly exacerbated by the pandemic. Agrawal emphasizes the importance of personal core values in the process of building community and making friends. She shares her own experience of creating a community and emphasizes the need for intentionality in selecting friends who align with one's values. Agrawal also stresses the need for individuals to embody the qualities they seek in friends. She encourages listeners to go through a self-audit and write down the qualities they desire in friends, as well as the qualities they need to embody as a friend themselves.
The Foundation of Belonging as a Human Need
Radha Agrawal challenges Maslow's hierarchy of needs and suggests that belonging should be the foundation of human needs, rather than being placed further up the pyramid. She highlights the negative impact of isolation on mental health and the powerful influence of belonging on happiness and well-being. Agrawal emphasizes the need for society to prioritize and invest in building strong communities, as they are key to combating the loneliness epidemic. By focusing on belonging as a fundamental human need, individuals and communities can foster deeper connections, support, and overall fulfillment.
Building Personal Friendships with Intention
Agrawal shares her personal journey of realizing the lack of intentionality in her friendships and the importance of defining core values when building personal connections. She encourages individuals to sit down and write down the qualities they are seeking in a friend, as well as the qualities they do not want. By being intentional and conscious in the process, people can connect with individuals who align with their values and avoid negative influences. Agrawal also suggests asking meaningful questions during social interactions to foster deeper connections and create more meaningful friendships.
Scaling Businesses Through Community Building
Agrawal discusses the role of community building in scaling businesses. She emphasizes the need for businesses to prioritize their customers and view them as community members rather than mere users. Agrawal advocates for community building to be integrated into the marketing and sales strategies of businesses, shifting the focus from transactional relationships to building loyal and engaged communities. She shares examples from her own businesses, Daybreaker and Thinx, where community building has been key to their success. Agrawal also emphasizes the importance of having a chief community officer role in companies to guide community-focused strategies.
Episode Highlights: How to be intentional in finding friends, How to build a deep level of connection in your community, How to be a portal in your community, How to build a loyal community to organically and authentically grow your business, How prioritizing community and belonging helped Radha build brands valued at 200 million+ dollars...
