EP85 - From 3% to 15%: Why Platform Fees Changed My Business Strategy with Orlie Benjamin

"Now operators are no longer just spending 3% of their business for lead gen from Airbnb. They're now spending 15.5%."

Airbnb's latest fee structure changes everything—but are you ready to take control? Orlie Benjamin, founder of Lasoh and former marketing leader, breaks down why now is the moment for vacation rental operators to build their own direct booking infrastructure.

In this episode, you'll discover why owning your guest relationships is no longer optional, how to think about your marketing budget differently, and the critical first steps to reducing platform dependence. Whether you're just starting your direct booking journey or ready to scale your existing strategy, this conversation reveals the marketing mindset shift that separates operators who survive from those who thrive.

Connect With Orlie 🔗

Website: lasoh.io
LinkedIn: Orlie Benjamin
Instagram: @orlie.benjamin
Lasoh LinkedIn: Company Page
Lasoh Instagram: @lasoh.io
Lasoh Facebook: Facebook Page
Lasoh Facebook Group: Community
YouTube: Lasoh Channel

Orlie is genuinely open to connecting with operators at any stage of their direct booking journey. Book a free demo on the Lasoh website—even if the platform isn't the right fit for you right now, she'll help you figure out your next step and connect you with resources that can help.