38. Understanding the Psychology of Motivation for Fundraisers and Funders and How it Impacts Donor Retention

Ayelet Fishbach, Ph.D., is the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago, Booth School of Business, and the author of Get It Done (surprising lessons from the science of motivation).

In this episode, Ayelet breaks down the intricate details behind donor motivation and how motivation differs based on the segment of donor. She gives us a number of helpful language suggestions for engagement, as well as other real-time strategies you can implement when trying to reach your fundraising goals. We also get into the motivation of the fundraiser and how fundraising is impacted by challenges around sustaining motivation and prioritizing when there are multiple goals.

There are so many fundraising takeaways from this conversation. Join in and listen to this motivation expert’s experience and take a journey with her through her research and findings around the science of motivation.

This episode is a part of a mini-series on donor retention thanks to our incredible sponsors at DonorPerfect. DonorPerfect has a lot of free educational resources for fundraisers. Learn more and download some of their guides and tools today at donorperfect.com/mallory