The Revenue Formula cover image

The Revenue Formula

Community led growth, don't do it (with Matthew Volm)

Jan 9, 2025
45:49

Okay.. There's a few motions being covered plenty (inbound, outbound, plg etc.)

But there's this other thing called community led growth that hasn't been covered a lot -- so we decided to discuss it with someone who built a succesfull community.

And that's Matthew Volm, co-founder of RevOps Coop. We asked him to share, well, why you shouldn't do CLG.

  • (00:00) - Introduction
  • (02:53) - How the community became a thing
  • (06:53) - Pivoting to Community Building
  • (12:34) - Challenges in Building a Community
  • (21:30) - Learning on the Job: The Challenges of Revenue Operations
  • (22:19) - The Impact of COVID-19 on RevOps
  • (22:46) - Building a Community for RevOps
  • (23:18) - Starting a Community: Key Considerations
  • (23:59) - The Importance of Niche Focus
  • (25:20) - Community-Led Growth: Success Stories
  • (26:49) - The ROI of Community Participation
  • (28:48) - Effective Community Engagement Strategies
  • (34:31) - The Role of AI and Human Connection in Communities
  • (38:01) - The Mindset for Building a Community
  • (41:20) - Customers and prospects

This episode is brought to you by by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc.,

You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.


Never miss a new episode, join our newsletter on revenueformula.substack.com

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode