Community led growth, don't do it (with Matthew Volm)

Okay.. There's a few motions being covered plenty (inbound, outbound, plg etc.)

But there's this other thing called community led growth that hasn't been covered a lot -- so we decided to discuss it with someone who built a succesfull community.

And that's Matthew Volm, co-founder of RevOps Coop. We asked him to share, well, why you shouldn't do CLG.

• (00:00) - Introduction
• (02:53) - How the community became a thing
• (06:53) - Pivoting to Community Building
• (12:34) - Challenges in Building a Community
• (21:30) - Learning on the Job: The Challenges of Revenue Operations
• (22:19) - The Impact of COVID-19 on RevOps
• (22:46) - Building a Community for RevOps
• (23:18) - Starting a Community: Key Considerations
• (23:59) - The Importance of Niche Focus
• (25:20) - Community-Led Growth: Success Stories
• (26:49) - The ROI of Community Participation
• (28:48) - Effective Community Engagement Strategies
• (34:31) - The Role of AI and Human Connection in Communities
• (38:01) - The Mindset for Building a Community
• (41:20) - Customers and prospects

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