In this episode of Let's Talk ABM Declan chats to Tyler Lessard, VP Marketing & Chief Video Strategist at Vidyard, about using video to support Account-based Marketing campaigns.
Here's what they cover:
- How Vidyard got serious with Account-based Marketing
- The steps Vidyard took to scale ABM
- How video can support your ABM strategy
- Advice on how to succeed at Account-based Marketing.
