Your secret local marketing weapon: Brand ambassadors with Elaine Patel

Want to boost community engagement and increase brand advocacy? In this episode of the Local Marketing Lab, Elaine Patel, Director of Local Store Marketing at FAT Brands, unveils a powerful secret local marketing weapon — brand ambassadors. With over 20 years of experience working with major brands, Elaine shares game-changing strategies that have propelled FAT Brands’ success across 2,300+ locations.

Here are some topics discussed in the episode around your secret local marketing weapon, brand ambassadors:

• Empowering and equipping front-line employees as brand ambassadors for local marketing
• Best practices for supporting and motivating brand ambassadors
• Benefits of celebrating “local heroes” like teachers, firefighters, and nurses for building brand awareness and community connections
• Strategies for building consistent, long-term relationships with the local community
• The role of social media and user-generated content in amplifying local marketing efforts

Resources

• Connect with Elaine Patel on LinkedIn.
• Learn more about FAT Brands.

Other shout-outs

• Check out some of FAT Brands’ franchises like Fatburger, Johnny Rockets, Pretzelmaker, and Fazoli’s.
• Learn more about Career Sparks.