Want to boost community engagement and increase brand advocacy? In this episode of the Local Marketing Lab, Elaine Patel, Director of Local Store Marketing at FAT Brands, unveils a powerful secret local marketing weapon — brand ambassadors. With over 20 years of experience working with major brands, Elaine shares game-changing strategies that have propelled FAT Brands’ success across 2,300+ locations.

Here are some topics discussed in the episode around your secret local marketing weapon, brand ambassadors:

• Empowering and equipping front-line employees as brand ambassadors for local marketing
• Best practices for supporting and motivating brand ambassadors
• Benefits of celebrating “local heroes” like teachers, firefighters, and nurses for building brand awareness and community connections
• Strategies for building consistent, long-term relationships with the local community
• The role of social media and user-generated content in amplifying local marketing efforts

Resources

• Connect with Elaine Patel on LinkedIn.
• Learn more about FAT Brands.

Other shout-outs

• Check out some of FAT Brands’ franchises like Fatburger, Johnny Rockets, Pretzelmaker, and Fazoli’s.
• Learn more about Career Sparks.