How to push back when everyone wants to copy competitors

Short-termism. AI slop. “Can we just copy our competitors?” If you’re a senior marketer wrestling with all of that, this one’s for you.In this episode of Your CMO Mentor, Ben Moore, US MD at BeReal (ex-TikTok, Walmart, Havas), breaks down how to grow without losing your soul – or your brand.You’ll hear Ben on:- Why “the world remembers the brave, not the perfect”- How to balance performance and brand (the “lighthouse vs lightbulb” analogy)- BeReal’s anti-AI stance and what “keeping it real” looks like in practice- Knowing when to kill successful features that clash with your values- How to push back when your CEO wants to copy the competition- The one skill he’d build first if he were starting in marketing again (hint: it’s not AI prompts)If you care about connection, long-term brand building and staying human in an increasingly synthetic feed, you’ll get a lot from this conversation.