The Flourishing Entrepreneur Podcast 031 | Diversity Certification + Outsourcing with Heather Cox
Did you know that being uncertified can cost you money? Today, we'll talk about how to get certified and the different kinds of certifications available!
In this episode, we're joined by Heather Cox, President and Co-Founder of Certify My Company, where she teaches entrepreneurs how to make strategic decisions to choose and attract better clients, make more money, save time, and accelerate their success so that they can have the freedom to do exactly what they want.
If you're interested in getting your diversity certification and/or hiring suppliers with a diverse background, listen now!
In this episode, you'll learn:
- Different kinds of certifications
- Which certification will best impact your business
- How to use your certification once you have them
- Get the certifications that your clients care about the most
- Outsource everything that doesn't you
- Keep a sense of humor to preserve your peace and protect your energy
Here's a peek inside episode
[1:58] Everyone's definition of their ethnicity is often unique to them because of how they experience it.
[5:46] What qualifies me to have a disability certification.
[11:01] “The new majority as opposed to the minority.”
[12:14] Mantra of the Day — I show up as all of me and reap all the blessings.
[19:33] Which certification will best impact your business?
[23:06] “Outsource everything that does not need me.”
[29:39] Know how to use your certifications.
[37:21] Keep a sense of humor to preserve your peace and protect your energy: Take it with a grain of salt + Do not apply logic to it.
[41:05] We don't realize exactly what we're missing by not outsourcing sooner.
Connect with me!
Wise entrepreneurs know it takes money to make money. But the whats, whens, and whys don't always seem clear for new(ish) entrepreneurs. Where do you start? Download your FREE guide, “The 5 Most Important Investments to Make as a New Entrepreneur to Grow Your 6-Figure Empire” today and start making smart money moves for your business right away. www.flourishmarketing.co/invest
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Guest’s Bio:
Heather Cox is a dynamic speaker, business owner, wife, and mother of 5. Her personable, highly-engaging and fun style, paired with her strategic business acumen make her an ideal choice to educate and entertain entrepreneurs and corporate audiences.
As President and Co-Founder of Certify My Company, Heather teaches entrepreneurs how to strategically choose and attract clients, make more money, save time and resources, and accelerate their success so they have the freedom to do exactly what they want.
Heather highly values relationships and is a matchmaker at heart, giving her an edge and the knowhow to boost her customers’ bottom line, company culture, and team morale.
Her clients consistently rave that she simplifies seemingly complex systems and processes that get results quickly.
Heather serves on the national and regional forums for Women’s Business Enterprise Council – West as well as the chair of Disability:IN Nevada, and has held leadership roles with the Women Presidents’ Educational Organization, Women’s Business Enterprise National Council, the Gay & Lesbian Chamber of Nevada, the National Association of Women Business Owners, and the Advisory Board for Super Bowl XLVIII.
When she’s not working, Heather enjoys not relaxing with her husband and 5 small, active children. This former acro-gymnast, tightrope walker and juggler knows how to balance her hectic life – with weight lifting, wine tasting, and baking cookies and cheesecakes.
A seasoned traveler and student of the world, Heather earned her BA in Spanish Language from the University of Texas at Austin, and still remembers most if it!
Where to find more of Heather:
Email: heather@certifymycompany.com
Heather’s Instagram: Certify My Company
Heather’s Website: Certify My Company
Diversity Mastermind Website: Diversity Mastermind