610 How to Become Famous (with Cass Sunstein) | My Last Book with James MacManus

Why do we read John Keats and not one of his well-regarded peers? Why do some authors disappear into the sands of time - while others, virtually unknown in their day, become posthumous household names? In this episode, Jacke talks to Harvard law professor Cass Sunstein (How to Become Famous: Lost Einsteins, Forgotten Superstars, and How the Beatles Came to Be) about the phenomenon of fame, with a particular emphasis on how it affects the world of literature. PLUS author and TLS managing director James MacManus (Love in a Lost Land) stops by to discuss his choice for the last book he'll ever read.

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