Digital Missions Podcast with Justin Khoe 007 - 1 Million followers in 30 days: 5 Insights from Pastor Colby's explosive growth
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Mar 20, 2023 Pastor Colby, a dynamic faith-content creator, shares his journey of gaining nearly 1 million YouTube subscribers in just 30 days. He discusses the power of short-form content, highlighting its digestibility and storytelling appeal. Colby reveals strategies for condensing sermons into impactful clips and the importance of experimenting with content ideas. He dives into boosting watch time through engaging visuals and emphasizes the need for analytics to gauge success. Ultimately, Colby encourages creators to prioritize divine approval over human validation.
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Short-Form Forces Clarity
- Short-form video is highly digestible and forces you to communicate the essential point first.
- Gen Z prefers fast, succinct facts, making 60-second content especially effective.
Lead With The Best Line
- Lead with your best sentence and avoid saving the climax for the end.
- Split longer sermons into short-series bites and optimize each piece for short-form.
Experiment To Find What Works
- Experiment widely to find what resonates; replicate hits in unique ways.
- Test different formats and iterate when you identify unmet audience needs.