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Tochi Onyebuchi’s 'Racebook' is a 'personal history' of a less serious time online

Nov 11, 2025
Tochi Onyebuchi, author of Racebook, dives into his early internet experiences as a 'skinless, raceless entity' and reflects on how the Trayvon Martin case reshaped his online identity. He discusses the vibrant communities and forums that once made the internet feel utopian. The conversation tackles the evolution of the internet into a tool for activism, weighing its pros and cons, including the rise of polarization. Onyebuchi also shares his vision for the future of the internet amidst concerns over AI and deepfakes.
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ANECDOTE

Skinless To Skined Online Identity

  • Tochi Onyebuchi recalls existing online as a "skinless, raceless entity" before 2012.
  • The Trayvon Martin shooting and Zimmerman acquittal revealed racial identity online and provoked him into arguing about blackness.
INSIGHT

Internet As Organizing Tool

  • Onyebuchi found the internet revealed organized activism after Trayvon Martin's death and acquittal.
  • He realized the internet could coordinate marches, publish writing, and mobilize people for change.
INSIGHT

Early Internet's Kind Vibe

  • He nostalgically describes the early internet as kinder and purpose-built for shared interests like gaming tips.
  • The arrival of journalists and news turned platforms like Twitter from joke spaces into serious public forums.
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