Sunith is the co-founder of Beforest Lifestyle Solutions, a startup that builds and helps maintain sustainable farms and homes as a collective. Sunith, previously a tech veteran transitioned into a sustainable property solutions with Beforest. In this episode he spoke about how he made the transition from thinking about bits and bytes to atoms and molecules, getting people to care about sustainability and the nuances of running a D2C business with Roshan Cariappa.

Topics:

00:00 Introduction

01:26 Transitioning from tech to sustainable properties

03:30 Going through the transition

06:37 Going from a bits & bytes to an atoms & molecules mindset

09:24 What is Beforest?

10:45 Principles to operate in a nascent space

13:13 Getting people to care about sustainability

16:03 What is a collective and what goes into building it?

19:55 Bringing together a collective

23:48 Maintaining ecological & economic balance of a farm

28:25 Nuances of running a D2C business

33:10 What's next for Beforest?

36:48 Advice on building a niche community

39:32 Advice on building in the sustainability space

42:34 Books and Podcast recommendations

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Connect with Sunith :

Linkedin: https://www.linkedin.com/in/sunithreddy/

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Linkedin: https://www.linkedin.com/company/startup-operator

Twitter: https://twitter.com/OperatorStartup

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EP 168 : Building a Forest Collective - Sunith Reddy (Co-founder, Beforest) | Sustainability | D2C