1,000 Routes with Nick Bennett #32 The Anthony Pierri Route
Anthony Pierri is the co-founder of Fletch, a consultancy helping B2B SaaS companies nail their messaging and positioning.
In this episode, Anthony shares how he and his co-founder carved out a place in the market for themselves by focusing on one key deliverable: rewriting homepages. He talks about the lessons they learned about niching down, productizing services, and leveraging platforms like LinkedIn to grow their business organically. Anthony opens up about their iterative content strategy, why niching isn’t limiting, and how solopreneurs can streamline their services to grow sustainably without burnout.
(00:00) Intro
(10:15) The journey to FletchPMM
(23:27) The importance of branding and positioning
(27:34) Advocating for basic marketing principles
(29:50) Slack vs. Teams
(30:33) The myth of market saturation
(33:46) The power of niching down
(36:30) Repeatable processes and limiting scope
(40:26) Pricing strategies and growth
(43:46) Sharing expertise publicly
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Follow Anthony on LinkedIn: https://www.linkedin.com/in/anthonypierri/
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Full-Stack Solopreneur is the only hybrid digital program that combines the flexibility of a self-paced course with the hands-on nature of a private consulting service: https://fullstacksolo.com/