The CPG Guys

ABC's of a Startup Brand Launch with Doughlicious founder Kathryn Bricken

Apr 3, 2025
Kathryn Bricken, the founder and CEO of Doughlicious, a London-based healthy cookie brand, shares her incredible journey from home baker to industry leader. She discusses overcoming startup challenges, including competing against established brands and the importance of innovative marketing strategies. Kathryn also emphasizes her commitment to sustainability and premium ingredients, as well as the significance of mentorship for women in entrepreneurship. With a bright future ahead, she reveals what's next for Doughlicious and her dream collaborations.
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ANECDOTE

Origin of Doughlicious Cookie Dough

  • Kathryn started making an indulgent yet healthy chocolate chip cookie dough in London using oat flour and natural sweeteners.
  • She initially sold just dough for people to bake at home, minimizing food waste and adding freshness.
ANECDOTE

Scaling Doughlicious Globally

  • Doughlicious grew from UK into Europe and Australia before Whole Foods invited them to enter the US market.
  • Starting October 2023, product launched regionally in Whole Foods and went nationwide by April 2024, then expanded to Target and other retailers.
INSIGHT

Unique Quality & Sustainability Focus

  • Distinctive taste and ingredient precision set Doughlicious apart in cookie dough and gelato bites.
  • Factory uses 100% renewable wind electricity and offers allergen-free, vegetarian options, broadening appeal.
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