LTM 93: Our Marketplace survey: What the European Platforms have in store for 2025

Welcome to 2025! In the first episode of “Let's talk Marketplace” this year, Ingrid and Valerie have ventured an outlook on the coming 12 months in the marketplace business. To do this, they asked various relevant marketplaces about their plans and to-do lists for 2025. The top topics on the agenda in 2025 will again be internationalization and the markets in Central and Eastern Europe. For example, Douglas wants to expand into Lithuania and Hungary, MediaMarktSaturn into Poland and Turkey. In addition, providers such as BOL and B&Q are courting partners from other European countries. Other topics include logistics, technological challenges and retail media, where Amazon is once again leading the way with video advertising.

Note from the sponsor Taxdoo:

With the new year, a number of VAT-related topics will become important for marketplace merchants: for example, the uniform VAT ID planned for the beginning of 2025 will not come until 2028. However, the first checks at the one-stop shop are likely to be carried out this year. It is also important to strictly adhere to the OSS deadlines; there are no deadline extensions due to holidays! New at Amazon: For services provided by Amazon Germany, the classic input tax deduction now applies and the reverse charge procedure no longer does. But be careful: it still applies to all other European Amazon marketplaces. The TaxTech provider Taxdoo offers assistance with such questions: https://www.taxdoo.com

Chapters:

03:06 Reflecting on 2024: Achievements and Growth

08:57 Marketplace Players: Insights for 2025

11:56 MediaMarkt's Expansion and New Verticals

14:59 Kaufland's International Growth and Marketplace Efficiency

17:59 eBay's Strategy to Attract Younger Sellers

21:00 Scroutz‘s Success and Future Plans

23:01 International Marketplaces: Opportunities and Challenges

26:14 Local Heroes: The Case of Globus

27:50 Redcare Pharmacy: A Quiet Player in the Market

30:22 Douglas: A Shift Back to Core Competencies

33:08 B&Q: Expanding Horizons for International Sellers

34:45 Outlook 2025: Hot Markets and Categories

38:18 Emerging Services and Trends in E-commerce