Kizik - How a Simple Innovation Disrupted a $400B Market

Few brands impress me the way Kizik has when it comes to everyday innovation that people can use in their daily lives.

In this episode, I sit down with Elizabeth Drori, the Chief Marketing Officer leading the charge at Kizik, the brand redefining how we think about footwear. These aren’t just shoes; they’re hands-free, high-tech, and built for real life. 

Whether you’re a parent juggling kids, an athlete on the go, or someone seeking comfort and ease, Kizik is changing the game. And yes, I’ve worn the same pair for four years — that’s how good they are.

Elizabeth shares the evolution of Kizik — from early tech innovation to a growing global brand — and how they’re making shoes that are stylish, comfortable, and built to move with you. We dive into marketing strategy, inclusive design, and why hands-free isn’t just a feature, it’s the future.

Here are just a few highlights:

* How Kizik is disrupting the footwear industry with hands-free technology

 

* Why their “no-sacrifice” approach balances performance, comfort, and design

 * Scaling from DTC to retail with stores, Amazon, and international launches

 * The role of inclusivity and lifestyle in their expanding product line

 * Marketing to parents, athletes, older adults, and everyone in between

Join me, Ramon Vela, in listening to the episode and discovering why hands-free might be the only way forward regarding shoes.

For more on Kizik, visit: https://kizik.com/

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Today’s Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. 

 

Color More Lines: https://www.colormorelines.com/get-started

Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year.

 

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