19: Turn Theory Into Action - Jonathon Kendall

Jonathon Kendall (CEO of DealRaise, COO of LeadNurture) is an investor, author, copywriter, speaker, and avid reader. He stopped by the 4Media office to discuss personal growth, becoming an author, and why taking big risks leads to big rewards.

From leading college mission trips in Guatemala to becoming CEO of multiple companies, Jonathon’s path to success was filled with unexpected career changes, international moves, and a lot of philosophical thinking (though that last one is partially explained through his Philosophy Degree from Michigan State). In this episode, he chats with Eddie and Andrew about the internal keys to success, why you should focus on your personal goals as much as your career goals, and how self-awareness is the true secret behind creating success.FOLLOW JONATHON:Instagram: https://www.instagram.com/jonathon.kendall/ YouTube: https://www.youtube.com/user/jonkenda TikTok: https://www.tiktok.com/@jonathonkendall DealRaise: https://dealraise.com/LeadNurture: https://leadnurture.com/

TIMESTAMPS:00:00 - Intro01:57 - Podcast Start02:19 - Growing up in a family of coal miners05:55 - Eddie lied to his parents about his GPA18:22 - Jonathon gets invited to DC for his Voting Registration Campaign21:17 - Make a ton of money to make a ton of impact22:22 - Thought experiment - How many times can you fold a paper in half?27:18 - Building a reputation by offering value before the sale30:37 - What Eddie wants from a mentor31:15 - The impact that Agency Founders will have on the future33:47 - Jonathon humbled Ivy League students in Guatemala38:13 - Why Culture Shock is like a Psychedelic Trip41:35 - Why Mike Tyson is one of Jonathon’s favorite philosophers46:01 - Jonathon published his first novel while managing a restaurant49:16 - Why Jonathon lives the “Four Hour Work Week”50:52 - If someone listened to every podcast they could write a book about Andrew52:57 - How Jonathon discovered MentorBox56:37 - Jonathon wins a copywriting competition59:04 - How Jonathon convinced his wife to move to San Francisco1:04:16 - Grinding 24/7 was Jonathon’s normal1:07:57 - Why 80 hour weeks are unsustainable1:09:06 - “Show up even when it's uncomfortable”1:12:06 - Jonathon explains why investing big money into big people pays off1:16:55 - Why streaming services should have an education section1:19:08 - Why Universities should feel threatened1:20:08 - Jonathon explains what being CEO at MentorBox was like1:23:19 - WHO YOU KNOW is more important than WHO KNOWS YOU1:24:22 - The 2 things Jonathon wished they did to grow MentorBox1:29:58 - Eddie explains what an attractive acquisition offer looks like1:32:42 - Raising capital is just like selling a new product to new leads1:36:27 - "Don't be a pansy"1:37:01 - Ironman competitors are normal people too1:40:27 - Chasing goals won't fill the emotional holes in your life1:41:47 - How getting shredded taught Eddie to push through suffering1:47:11 - You have to work with the circumstances you're given1:48:37 - Never eat junk food again, but add 5 years to your life?1:51:00 - How micro decisions impact the next 50 years1:53:00 - How to approach the devil's paradox?1:58:34 - The marshmallow test2:00:17 - Do you want to live a pleasurable life now or a longer life later?2:03:24 - Jonathon explains why self awareness is necessary to create purpose2:07:35 - How many hours of useless information have you consumed?2:10:52 - Jonathon's “F U” money goals2:15:54 - The only way to guarantee that you'll make it2:16:41 - The #1 signifier of success2:21:06 - How will you compete with technological advancements?2:27:37 - Why Artists will become the gatekeepers of entertainment2:33:37 - Jonathon is next door neighbors with the governor of Puerto Rico2:43:57 - Jonathon's two companies and how they work2:49:46 - Be realistic about what you actually want2:56:57 - Your ability to stay on the edge of the next thing is more important than skills3:02:57 - Where to follow Jonathon

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EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/

ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.comYouTube: https://www.youtube.com/andrewdeitsch