David Grossman is the founder and CEO of The Grossman Group, a leading communications consultancy focused on leadership, change management and internal communications. We spoke with him about his 25th year in business and career journey, the evolution of leadership communication, and key insights from his upcoming book, The Heart Work of Modern Leadership: Six Differentiators of Exceptional Leaders.
We discuss how authentic and courageous leadership drives transformation; common communication challenges organizations face; and how leaders can foster employee engagement and cultural change. David also shares recent research on employee engagement in the public relations industry.