Why Storytelling is Essential in Family Photography with Hannah Marie

#519 In this episode of the podcast, I chat with Hannah Marie, a passionate family and child portrait photographer. Hannah shares her journey from a wakeboard instructor to a successful photographer, emphasizing the importance of storytelling in capturing children's personalities. She shares valuable advice on improving client communication, staying organized in business, and making the most of natural lighting.

THE BIG IDEAS

• Embrace Storytelling: Ensure your images tell the unique story of each subject. Personal stories add depth and meaning to your photos.
• Value Client Communication: Prompt and clear communication with clients builds trust and sets clear expectations, enhancing your professional reputation.
• Utilize Natural Lighting: Mastering natural light can elevate the quality of your portraits, making them more intimate and engaging.
• Stay Organized: Using tools like CRM systems can help you stay organized, manage your workflow, and maintain consistency in your business.

PHOTOGRAPHY ACTION PLAN

1. Capture Personality in Portraits: Spend time talking with your subjects before the shoot to understand their interests and personalities. Focus on natural expressions during the session rather than overly posed shots.
2. Master Natural Lighting: Practice shooting at different times of the day to observe how natural light affects your images. Use reflectors to manipulate available light and highlight your subject's features.
3. Improve Client Communication: Implement a prompt email response system and set clear session expectations with clients to ensure a smooth experience. Prepare templates for common client interactions to save time and provide consistent information.
4. Organize Your Business: Utilize tools like "17 Hats" to manage bookings, client communications, and workflow seamlessly. Set up automated emails and reminders to streamline your processes and enhance client satisfaction.
5. Refine Your Marketing Strategies: Develop a client-focused website that showcases your best work and clearly explains your services. Participate in online and local photography groups to network, gain referrals, and stay updated on industry trends.

RESOURCES:
Visit Hannah Marie's Website - https://hannahmarie.ca/
Follow Hannah Marie on Instagram - https://www.instagram.com/hannahmariephotographer/

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Thanks for listening & keep shooting!