#74: Why going niche is the secret to SaaS growth (and how to get it right)

Start narrow, then narrow further: When budgets are tight, target the most relevant part of your niche to ensure effective use of resources

Don’t worry about getting pigeonholed: Start with a focused niche; as you grow, expanding becomes easier

Know who you’re targeting: Analyse your existing customers to uncover which segments perform best

Messaging gets clearer: When you know your niche, you can tailor messaging, content, and offers that resonate

Smaller audiences = more consistent touchpoints: With a narrowed ICP, you can repeatedly reach the same potential customers, boosting recognition and trust

Narrowed targeting improves ad performance: No need to target massive, untargeted audiences — just focus on the best-fit 20%

Use landing pages to segment: If leadership isn’t on board with changing the homepage, create specific landing pages for each niche and route your traffic there

Building content is easier: Creating relevant content for a narrow audience makes the process faster and more impactful

Niche marketing accelerates feedback and execution: With a defined audience, you can learn from customers faster and refine your strategies more effectively