Revealing the Secret Architects of Capitalism, with Chris Hughes

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Jul 10, 2025

Chris Hughes, co-founder of Facebook and PhD candidate at Wharton, dives into the intricate relationship between government and market structures. He explores the concept of 'marketcraft,' revealing how interventions have historically shaped economies. The discussion touches on pivotal events like the 2008 financial crisis and the COVID-19 pandemic, rethinking capitalism's regulations. Hughes highlights challenges of social media governance under Section 230 and critiques current market dynamics, prompting a reflection on ethical economic strategies.

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INSIGHT

Healthcare Market Crafting Failure

US health care market crafting failed largely due to fear of centralized federal power.
Resulting fragmented system costs double with mediocre outcomes, influenced by racial politics in the 1960s.

INSIGHT

Crises Enable Market Crafting

Market crafting succeeds mostly during crises when consensus and political will align.
Crises enable delegation of power and clarity of mission otherwise difficult in normal times.

ANECDOTE

Libertarian Crafts Energy Policy

Bill Simon, a libertarian with no energy ties, used state power effectively during the 1970s oil crisis.
The crisis inspired bipartisan collaboration and led to creation of enduring energy institutions like the Strategic Petroleum Reserve.

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After the 2008 financial crisis, and especially after the COVID pandemic of 2020, an increasing number of Americans are questioning the wisdom of unregulated markets and envisioning a more active role for the state. Scholars have coined a panoply of neologisms to capture this view of the political economy, including political scientist Steven Vogel’s “marketcraft.” The term indicates that the state not only lays the foundation for markets through the protection of the rule of law and property rights, but it also shapes market economies through policy interventions and regulatory institutions like the Federal Trade Commission.

Chris Hughes’ new book, “Marketcrafters: The 100-Year Struggle to Shape the American Economy,” traces how governments led by both major parties have worked with the private sector since the country’s founding to intentionally and strategically shape markets. The narrative reveals how Adam Smith’s proverbial “invisible” hand has always been rather quite visible.

Hughes is a co-founder of Facebook who left the company in 2007 to work for former President Barack Obama and is now completing his PhD at the University of Pennsylvania’s Wharton School. Hughes joins Bethany and Luigi to discuss the government’s historical role, both in success and failure, of marketcrafting to rebalance economic power and create fairer and more efficient markets. Their journey takes us from the creation of the Federal Reserve in 1913 in response to a series of banking failures to recent mass investment in the semiconductor industry. Together, they discuss how to stop marketcrafting from becoming a victim of the political process, how it is operationalized differently in times of normalcy versus times of crisis, and how it must navigate the limits of individual and institutional power. Finally, they also discuss whether it is truly possible to craft markets in advance or only to correct market flaws after a crisis, with Hughes’ own prior stomping grounds at Facebook as their case study.

Read an excerpt of the book on ProMarket here.

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