Getting to Club 5 Multi Threading "Plays" That Grew Our Win Rates From 42% to 68%
Feb 17, 2025
Discover how expanding your sales approach to multi-threading with three or more contacts can skyrocket your win rates from 42% to 68%. The hosts reveal five strategic plays that enhance collaboration within organizations, making closing deals more effective. They also discuss anticipating objections and integrating these methods across departments for sustained success. Get practical insights and tips to elevate your sales game!
AI Snips
Chapters
Transcript
Episode notes
Multi-Threading Impact
- Win rates increase significantly when engaging with three or more contacts within a target company.
- Access to only one or two contacts doesn't improve win rates.
Same Side of the Table
- Secure buy-in from a champion before involving others, turning them into a co-seller.
- This "Same Side of the Table" play sets up multi-threading success.
The Roundabout
- When starting with an economic buyer, secure their buy-in, then engage their direct reports.
- This "Roundabout" play builds broader support and mitigates single points of failure.