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Thinking in English

320. What is the 2024 Word of the Year? (English Vocabulary Lesson)

Nov 18, 2024
Discover the intriguing 2024 Word of the Year, 'brat,' and its transformation into a symbol of confidence and independence, inspired by cultural influences like music. Explore the rise of terms like 'anti-tourism' that capture societal shifts and tensions in popular destinations. Unpack the clash between local communities and tourism’s impact in Spain, alongside political insights into the UK’s shifting landscape. Listeners are invited to reflect on their own personal word of the year!
20:50

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Quick takeaways

  • The 2024 Word of the Year 'brat' signifies a cultural shift towards a confident, pleasure-seeking attitude among younger audiences.
  • The rise of anti-tourism reflects local frustrations over mass tourism's impact, influencing future travel policies and community dynamics.

Deep dives

The 2024 Word of the Year: Brat

The Collins English Dictionary has named 'brat' as the Word of the Year for 2024, reflecting its rise in usage and cultural significance. Originally used to describe a child who behaves badly, the term has evolved to signify a confident, independent attitude associated with pleasure-seeking behaviors, particularly influenced by the British artist Charlie XCX and her album titled 'Brat.' This shift illustrates how language evolves, with 'brat' now characterizing a modern lifestyle rather than a pejorative description of childhood behavior. The word's influence extends beyond language into fashion and social media, making it a cultural phenomenon that resonates with younger audiences.

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