The 2024 Word of the Year: Brat

The Collins English Dictionary has named 'brat' as the Word of the Year for 2024, reflecting its rise in usage and cultural significance. Originally used to describe a child who behaves badly, the term has evolved to signify a confident, independent attitude associated with pleasure-seeking behaviors, particularly influenced by the British artist Charlie XCX and her album titled 'Brat.' This shift illustrates how language evolves, with 'brat' now characterizing a modern lifestyle rather than a pejorative description of childhood behavior. The word's influence extends beyond language into fashion and social media, making it a cultural phenomenon that resonates with younger audiences.