Marketing Shakespeare

Getting audiences interested in Romeo and Juliet might be easy. But what about those more unfamiliar Shakespeare plays? Here’s an insider’s take on marketing and promotion at America’s Shakespeare festivals and theaters. Our guests are Katie Perkowski, Director of Marketing at the Alabama Shakespeare Festival in Montgomery, Alabama; Jeff Fickes, who is Communications Director at the Seattle Shakespeare Company; and Emma Corey, Director of Marketing and Communications at the Hudson Valley Shakespeare Festival in Garrison, New York. All three are part of the Folger’s Theater Partnership Program. They are interviewed by Barbara Bogaev. From the Shakespeare Unlimited podcast series. Published January 9, 2018. © Folger Shakespeare Library. All rights reserved. This podcast episode, “There is the Playhouse Now, There Must You Sit” was produced by Richard Paul. Garland Scott is the associate producer. For more information, show credits, and transcript: https://www.folger.edu/shakespeare-unlimited/marketing